Yago
Reimagining the market for Ginkgo Biloba with on-the-go smoothie bites. Yago aims to shine light on this miracle supplement and expose a younger demographic of consumers to the many benefits of Ginkgo Biloba. From enhancing memory, concentration, relaxation, and energy to reducing anxiety, and inflammation these new delicious bites are your next snacking obsession.
Scope
Research, Naming, Branding, Identity System, Packaging
The Ask/Brief
Research
Research
Research
Product Research
Product Decision
Store Research
Store Research
Pricing
Word Bank
How are other brands named?
Naming options
Logo inspiration (in category & out)
Logo sketching
Visual packaging research
Style 1 Explore
Style 2 Explore
Style 3 Explore
Rough packaging exploratory
Back to narrowing down a name
Yago Name Decision
Logo Re-explore
Logo Re-explore
Refinement of Direction 3
Packaging Explore which led me to where I am now