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Yago The Ask/Brief https://images.squarespace-cdn.com/content/v1/675f47fdb3fd8502d6825d46/c47aeb4c-5b12-4ccb-843d-56238b9a146b/Process+Yago3.png Work - Yago Research https://images.squarespace-cdn.com/content/v1/675f47fdb3fd8502d6825d46/5cc81ebf-834d-48f4-bb03-1b84d9938dae/Process+Yago2.png Work - Yago Research https://images.squarespace-cdn.com/content/v1/675f47fdb3fd8502d6825d46/0c9a1cac-fc12-4506-a035-1dcb5a4e2a31/Process+Yago4.png Work - Yago Research https://images.squarespace-cdn.com/content/v1/675f47fdb3fd8502d6825d46/77d7ec7d-039c-46fc-8598-18d632018ec5/Process+Yago5.png Work - Yago Product Research https://images.squarespace-cdn.com/content/v1/675f47fdb3fd8502d6825d46/55b0205f-db3f-485e-8683-7786db90b04a/Process+Yago6.png Work - Yago Product Decision https://images.squarespace-cdn.com/content/v1/675f47fdb3fd8502d6825d46/ee4b9fd0-c578-4421-b4eb-f26fca5b04e1/Process+Yago7.png Work - Yago Store Research https://images.squarespace-cdn.com/content/v1/675f47fdb3fd8502d6825d46/ae062b5e-f372-45e6-b698-7192bf554d2c/Process+Yago8.png Work - Yago Store Research https://images.squarespace-cdn.com/content/v1/675f47fdb3fd8502d6825d46/9c9826ec-223e-4f4e-a781-acac21e40808/Process+Yago9.png Work - Yago Pricing https://images.squarespace-cdn.com/content/v1/675f47fdb3fd8502d6825d46/71e05a8b-ff71-4e11-9de2-66b38a6ab1f7/Process+Yago10.png Work - Yago Word Bank https://images.squarespace-cdn.com/content/v1/675f47fdb3fd8502d6825d46/bc79fb98-73e8-4027-8158-f455a750adf8/Process+Yago11.png Work - Yago How are other brands named? https://images.squarespace-cdn.com/content/v1/675f47fdb3fd8502d6825d46/5387cf29-21fb-4028-84ff-66a48852a9ec/Process+Yago12.png Work - Yago Naming options https://images.squarespace-cdn.com/content/v1/675f47fdb3fd8502d6825d46/aa9ed9ad-ab9b-455f-aef1-0fc0209cb77d/Process+Yago15.png Work - Yago Logo inspiration (in category & out) https://images.squarespace-cdn.com/content/v1/675f47fdb3fd8502d6825d46/9040e5e6-5a8e-4cac-ba92-c510bd44f87d/Process+Yago16.png Work - Yago Logo sketching https://images.squarespace-cdn.com/content/v1/675f47fdb3fd8502d6825d46/1b5fedfa-cc63-4b02-8736-4fda5061ccc9/Process+Yago17.png Work - Yago Visual packaging research https://images.squarespace-cdn.com/content/v1/675f47fdb3fd8502d6825d46/4c7a6da8-9547-4983-a01b-c9724463a67d/Process+Yago18.png Work - Yago Style 1 Explore https://images.squarespace-cdn.com/content/v1/675f47fdb3fd8502d6825d46/829105dc-e724-4a7f-b654-4d11715501c0/Process+Yago19.png Work - Yago Style 2 Explore https://images.squarespace-cdn.com/content/v1/675f47fdb3fd8502d6825d46/513c4da7-9944-4b41-a294-8cbf6760835f/Process+Yago20.png Work - Yago Style 3 Explore https://images.squarespace-cdn.com/content/v1/675f47fdb3fd8502d6825d46/c5d34611-3016-4c78-8bb8-c294948fa684/Process+Yago21.png Work - Yago Rough packaging exploratory https://images.squarespace-cdn.com/content/v1/675f47fdb3fd8502d6825d46/80505e03-eac4-4742-bf35-b947daea16e7/Process+Yago+1.png Work - Yago Back to narrowing down a name https://images.squarespace-cdn.com/content/v1/675f47fdb3fd8502d6825d46/59d49afa-25c6-4e94-a023-077ef139fae5/Process+Yago+12.png Work - Yago Yago Name Decision https://images.squarespace-cdn.com/content/v1/675f47fdb3fd8502d6825d46/6de83030-ce89-45b5-b502-c668cf6c15e2/Process+Yago22.png Work - Yago Logo Re-explore https://images.squarespace-cdn.com/content/v1/675f47fdb3fd8502d6825d46/51f82245-e341-40f7-92ba-55c6b27d0983/Process+Yago23.png Work - Yago Logo Re-explore https://images.squarespace-cdn.com/content/v1/675f47fdb3fd8502d6825d46/29cdab51-a400-4c04-b206-b24ef75d1e32/Process+Yago24.png Work - Yago Refinement of Direction 3 https://images.squarespace-cdn.com/content/v1/675f47fdb3fd8502d6825d46/86f6c8bf-34cb-41f4-8767-d808219f6978/Process+Yago25.png Work - Yago Packaging Explore which led me to where I am now https://images.squarespace-cdn.com/content/v1/675f47fdb3fd8502d6825d46/fcc9065f-bd34-44e0-b422-a5c26fa324b3/Cover+Cropped.png https://images.squarespace-cdn.com/content/v1/675f47fdb3fd8502d6825d46/4b9d9e73-7d82-4013-9806-b5118abb0e58/Yago+Flavors+New+One.png https://images.squarespace-cdn.com/content/v1/675f47fdb3fd8502d6825d46/7b49b9d1-8b8f-4200-97dc-a6ec99d6c7a2/Yago+3.png https://images.squarespace-cdn.com/content/v1/675f47fdb3fd8502d6825d46/7d2a40de-ee15-422c-bc7c-6a8943849bea/Yago+Packages.png https://images.squarespace-cdn.com/content/v1/675f47fdb3fd8502d6825d46/f7eb40c2-1a52-43bb-ac59-6113c587a533/YAGO.png